About
Brand thinking with a performance marketer's discipline.
I am Saad Manzar, based in Lahore, Pakistan. I work across brand strategy, paid media and creative systems for global D2C and healthcare brands.
I currently lead end-to-end brand building for four global D2C and healthcare brands across the UK, UAE and US markets, covering positioning, content, paid media and conversion.
My work spans creative direction, funnel architecture, landing-page conversion testing and compliance review for regulated categories — with campaign performance including 9× ROAS, 1,687 qualified leads and 919K+ reach.
Before that, I worked agency-side and in education marketing, building content calendars, paid social campaigns and community workflows.
View certificationsHow I work
Strategy before execution
Positioning and messaging decisions come first, so campaigns and creative have something clear to express.
Creative built to be tested
Every concept is produced with measurement in mind, so learning compounds across campaigns.
Compliance as a discipline
Regulated categories are handled with ASA, MHRA and CAP requirements built into the process.
Systems over one-off assets
Repeatable content and campaign frameworks make output faster and more consistent.
Experience
Digital Marketing Manager / Brand Manager
Alakis Innovations
2024 — Present · Lahore, Pakistan
RootReva · RevaHealth · Regeniq · Petify
- Own end-to-end brand building for four global D2C and healthcare brands across the UK, UAE and US markets.
- Scaled Meta ad accounts to 9x ROAS while generating 1,687 qualified leads and 919K+ campaign reach.
- Lead creative direction, funnel architecture, landing page conversion testing and ASA/MHRA/CAP compliance review.
Social Media Manager & Paid Social Strategist
Lyceum Group (American Lyceum)
2023 — 2024 · Lahore, Pakistan
Education · Enrollment growth
- Ran always-on admissions campaigns that lifted enrollment inquiries across multiple campuses.
- Built content calendars, parent-facing creative and community management workflows.
Social Media Executive & Content Manager
Diginet Global
2022 — 2023
Agency · Multi-client
- Managed organic and paid content for a portfolio of retail and service clients.
- Produced short-form video, static creative and monthly performance reporting.
Earlier Roles
Sociogenic Agency · BeDigital · Time N Space Media
2021 — 2022
Content · Campaign support
- Foundational agency experience across copywriting, design coordination and campaign execution.
Capabilities
- Meta Ads Manager
- Campaign Analytics
- Brand Strategy
- Creative Testing
- Funnel Architecture
- Landing-Page Conversion
- ASA/MHRA/CAP Compliance
- Social Media Strategy
Tools
- Canva
- CapCut
- Buffer
- ChatGPT
- Midjourney
- Gemini
- Perplexity
- NotebookLM
- Jasper
- CaptionsAI